Love the Battle combines mindset coaching, athletic performance training, and purpose-driven merchandise into one unified brand.

Founded by Pete Peterson, a world champion and two-time national collegiate champion with over 75,000 hours on court, the company leverages decades of performance experience to guide clients in personal mastery.

Core Offerings:

• Coaching & Education: Pathways to Greatness programs (on-court, online, and family-focused challenges).
  
  

• Merchandise: Mindset wearables (Love the Battle, The Greatest Machine Ever Made, The P is Strong).
  
  

• Digital Content: Instagram, YouTube, eBooks, masterclasses, and online challenges.
  
  

• Community Initiatives: Partnerships with organizations like the Serving Love Foundation for Native American wellness.